But… The Emperor Has No Clothes!
March 3, 2009 Leave a comment
Remember the Hans Christian Anderson story, The Emperor’s New Clothes? A couple of swindlers take advantage of a vain emperor by promising to fashion a beautiful new suit. The suit, however, was a nonexistent scam that was invisible to all, including the emperor himself. No one had the courage to speak up and tell him the suit was invisible, so he paraded around naked until finally a child pointed out what was obvious to all.
How often does this same scenario replay itself in the world of corporate business? Companies that stifle open and honest feedback (either unwittingly or by design) encourage just this sort of enabling behavior. Unfortunately, it is not uncommon. For any number of reasons, certain projects, initiatives, and decisions are considered political hot potatoes. It might be due to a significant investment of time or capital, or simply because the initiative is the pet project of a politically powerful executive. The justifications for wanting to hear only what they want to hear are both numerous and convincingly valid. Convincing, that is, to the emperor who doesn’t want to be told that his “new suit” is transparent. But by creating an environment in which feedback is reduced to self-serving affirmation, executives isolate themselves in their own fictional sphere of reality.
Companies (and people) have a bad habit of using the cost of an investment (be it a program, idea, or initiative) as justification for its ongoing implementation. In reality, however, any unrecoverable cost is sunk once invested. Regardless of whether the project is a success or failure, there’s no getting the investment back. Therefore, the justification for the ongoing implementation of an initiative should be based solely on the viability and merits of the initiative itself, independent of the unrecoverable investment. Otherwise, it’s like eating spoiled food (or wearing an invisible suit) just because you paid for it. Similarly, any company initiative that is flawed should either be immediately fixed or killed, regardless of how much it originally cost. You simply cannot justify the continued implementation of a flawed program based on its original cost. And if speaking up to acknowledge or challenge the flaws is tantamount to career suicide, whose interest is being served?
Regardless of the reasons or circumstances, when a company allows its culture of communication and feedback to become constipated, so much so that acknowledging flaws in an initiative or decision is perceived as potentially career damaging, they do themselves a dangerous disservice. No one will tell the emperor he is naked if he fears for his job or his standing in the company.
Perhaps even worse than a flawed initiative going unchallenged is the resulting sense of apathy that such closed-mindedness breeds. Lower level management and staff eventually stop caring whether the emperor is naked or not. And why shouldn’t they? If the emperor only wants to hear how beautiful his suit appears, and any discussion of the fact that it’s actually invisible risks a figurative beheading, then why speak out? Why take the risk? Why care?
Developing a culture of alignment in any organization or team requires a considerable investment in time, but it’s not rocket science. You have to realize, however, that any attempt to alter the culture must be carefully planned and executed. Managers too often function as information conduits. They orchestrate and delegate, hopefully participate, but when new directives are introduced, they simply call a meeting and make an announcement. If opposition is anticipated, they might host a breakfast or lunch meeting. For some reason, food is generally assumed to be a mitigating distraction for unpalatable announcements. And yet, while I can’t argue the benefits of a doughnut induced stupor early in the morning, the effects will be short lived unless the general health and culture of the team can readily weather a little upheaval.
Rather than viewing change management as a series of periodic events in which a new program or initiative must be “rolled out,” consider fostering a culture of alignment. In a culture of alignment, employees’ values, perspectives, and priorities are “aligned” with the overall strategic direction of the company or team. Simply put from a management point of view, they “get it,” and are able to view the business from the company’s perspective (as well as their own). They may not agree with every individual directive or initiative, but they trust their leaders and subsequently accept or even embrace decisions that are made, even those that are unpopular. Change is viewed more as an evolutionary process than a series of periodic singular events. When new initiatives are brought forward, team members feel more engaged in the evolutionary process and have a greater comfort level toward any potential impact. Rather than becoming overwhelmed by fear and trepidation at something new, they maintain a viewpoint focused on the immediate opportunities and longer term benefits.
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