Championing Change – Developing a Culture of Alignment

GYI0050968476.jpgDeveloping a culture of alignment in any organization or team requires a considerable investment in time, but it’s not rocket science. You have to realize, however, that any attempt to alter the culture must be carefully planned and executed. Managers too often function as information conduits. They orchestrate and delegate, hopefully participate, but when new directives are introduced, they simply call a meeting and make an announcement. If opposition is anticipated, they might host a breakfast or lunch meeting. For some reason, food is generally assumed to be a mitigating distraction for unpalatable announcements. And yet, while I can’t argue the benefits of a doughnut induced stupor early in the morning, the effects will be short lived unless the general health and culture of the team can readily weather a little upheaval.

A trusted and credible leader is an essential component to a well aligned team.  This is fundamental.  Transitioning the team from a reactive perspective to a culture of alignment takes time.  It doesn’t happen overnight.  In fact, the evolution might take a few years, but the benefits are well worth the investment in time and effort.

Understanding that modifying the culture of a group takes time, there is a specific methodology that I use as a basic road map for managing change.  I’ve consolidated this methodology into five fundamental component steps:

  1. Communicate Your Vision
  2. Align Your Power Base
  3. Engage Key Team Members
  4. Model the Behaviors
  5. Lead to Success

1. Communicate Your Vision
I wrote earlier that superior leaders focus on objectives, not obstacles.  They are optimistic and enthusiastic and inspire people.  At the same time, they are also definite and decisive and trustworthy.  Again, trust is so extremely important for a leader to be viewed as credible.  People just won’t embrace the direction of a leader who they don’t view as trustworthy or credible.  The may adhere or obey out of fear or obligation, but there is no sense of alignment, no buy-in.

Visionary leaders with strength of character establish a productive rapport based on mutual trust and respect, but they also use discretion in communicating their vision.  They are cautious and purposeful and think strategically, positioning initiatives and objectives at the right time and under optimal circumstances (whenever practicable).  Communication with the team is carefully structured and organized to be clear, concise, and unambiguous.

2. Align Your Power Base
Effective leaders instinctively leverage their resources and build a power base of consensus.  In order to succeed, most change related initiatives require the cooperation of a number of stakeholder groups, including superiors, co-workers, and subordinates.  Strong leaders strategically align their power base by building a coalition of support among those with the highest level of influence.  Everyone has allies.  Leaders use their influence (some might call it “political capital”) to gain the support of others around them in key positions.  These allies, in turn, leverage their own power of influence to better ensure the success of the initiative.

3. Engage Key Team Members
Leaders, i.e., those with the power to influence others, exist at all levels of authority.  Within any team are individuals who wield greater influence than others, and some enjoy considerable influence over their peers, be it for good or evil.  Either way, smart leaders use this to their advantage (and to the benefit of the team and individual).  By engaging key team members who have significant influence within the group, and personally involving them in the change solution, a powerful asset can often be created.

Ironically, these individuals may not be your typical advocates, which is what makes them so effective at influencing the rest.  Human nature tends to point us to those who we most trust – those with whom we are already closely aligned, either personally or professionally.  But these folks may not necessarily have the highest degree of influence over the rest of the group.  Again, think strategically and step outside the box.

Sometimes, engaging those who are the least aligned with the organizational vision can have a remarkable effect.  Most people enjoy being brought into the confidence of their leader, even if they would never admit it.  They like the special attention and opportunity to be “in the know.”  Engaging a team member who would normally try to undermine an initiative or act as a detractor appeals to their ego.  There is a good chance that bringing them into the fold early and giving them a role in the change process will provide them the motivation to support the effort and become a positive influence among their peers.

4. Model the Behaviors
If the program being introduced is to have any chance of success, the leader has to own the effort.  This means demonstrating personal ownership of the initiative and being a role model for its implementation.  If you want it to succeed, you have to walk the talk.  Modeling the behaviors is as simple as that.

5. Lead to Success
In addition to modeling the behaviors that the rest of the team needs to adopt, the leader must be the champion visionary for the change initiative.  Navigating through a difficult change process requires unwavering conviction and a passionate and purposeful vision of success, as well as a clear plan for achieving it.  Effective leaders keep the focus on the objectives, addressing objections and removing obstacles.  They set the tone for the rest of the group with a confident, disciplined consistency that is at the same time applied with patience and empathy.

A consistent, ongoing effort, supported by strong and effective leadership, is required to create a culture that productively copes with change.  You can’t force change down people’s throats.  It just doesn’t work, yet this is exactly what many managers and organizations try to do.  It’s the “because I said so” mentality spinning its wheels in futility.  People can and will embrace change, but they need a reason to do so.  They need leaders who will champion both the cause and their collective effort – leaders who model the attributes of Character, Discipline, Humility, Courage, and Vision.

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About Bryant
Bryant is a business management and organizational development executive with over 20 years’ experience focused on financial and operational efficiencies, talent development and optimization, improved employee engagement, and cultural alignment of teams within the organization. He has diverse experience in successful financial and strategic planning, brand management, leadership analysis and talent development, as well as designing and executing improvements to teams’ cultural efficacy and organizational alignment. Bryant has experience in both International Public S&P 500 Corporate and Non-Profit Sectors, and also runs his own entrepreneurial business venture, a consulting company specializing in helping small businesses and organizations improve operational efficiency, leadership development, and employee engagement . Bryant holds a Masters in Business Administration (MBA) and a Bachelors in Fine Arts (BFA).

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